1. What is the Edition for this? I was leaning to "Limited Edition Gift Set"
2. Case Type? Currently the profile has it as a Steelbook. The Steelbook and the Hot Wheels ship come in a box as pictured, so is the case Custom or Box?
3. SRP? Currently the profile has it as $39.99, which is what the sale price is roughly on the Walmart site. Their site shows a $54.99 List Price, so I was leaning towards that one.

Walmart

I think I would lean towards using the whole box as the picture with maybe box or custom as case type. Does the steelbook have a different UPC?

1. I would also go with "Limited Edition Gift Set". It is clearly visible on the front of the box

2. I would go with Custom

3. As Pete said, I would change this to $54.99 and link to the Wal-Mart page

I see this as no different than the Lord of the Rings DVD giftsets that came with the statues. Those profiles get their editions from the outer box and use Custom as the case type. They are also set up as a parent, with the 4-disc DVD as a child. Following those examples, the Steelbook would be a child of the Gift Set in this case.

I bought this yesterday. I went with steelbook, but hovered between box and custom. Custom probably would be the best as it covers everything.

When I bought it, the sign on the shelf said 39.96-no sale signs or anything. I was able to purchase mine for 29.96 (no sale sign, like I said, but it rang up that way for me). Hmm, looking at the site it does say 54.99...I guess I'd go with that one.

I'd go with Limited Edition Gift Set. It's what it says.

(BTW, thank you for doing this so I don't have to! Was going to tackle it this weekend!)